Lobos 1707 is a new Tequila brand founded by Diego Osorio — launching in November of 2020. To bring his vision to life, he has partnered with industry veteran Dia Simms and some notable investors — including basketball great Lebron James. They have launched with a full line of Tequilas — Joven, Reposado, and Añejo — and one Mezcal. The agave plants are grown in high-altitude volcanic soils and the entire line is crafted in Los Altos — the highland region of Jalisco.